Photo: W.H. Auden’s Summerhouse in Kirchstetten, Austria. F. C. Malby.
75,000 views in 12 years – 6,000 views a year – an average of 500 views a month.
That’s far more than I ever expected, especially as there have been years when I haven’t been able to post as often. But, I consistently show up and that’s the bottom line. So, what have I learned?
1. Social media isn’t dead, and neither are blogs
Despite the rumours swirling around about various different social media platforms dying off, I believe they are here to stay. Even though they morph and change – as some do lose popularity, others will inevitably pop up in their place. Your blog can feed into different social media platforms, but it is also a platform in its own right, and it’s a good one. I wrote a post asking Is Blogging Worth the Time and Effort? I still believe that it is.
2. People will continue to follow you if they feel invested in what you are writing
It’s much to my surprise that people who followed me 12 years ago (is it really that long?) remain engaged with what I post today. So, make it interesting and varied. I love hearing your thoughts and comments, and I’m still connected with many authors who I interviewed when I began blogging. Author interviews are popular. You can read my interviews with authors Matt Haig and S J Watson on their writing process and background, as well as some of the challenges they have faced.
3. Surprisingly, I get most of my traffic from Pinterest
Yes, I expected Pinterest to die off, but it remains ever popular, particularly in sharing content about books and bookshops. I wrote a post on How To Use Pinterest To Improve Your Writing, which talks about how useful it can be to pin ideas to boards for inspiration and to share content. Have a look at my boards, which include a TBR Pile, Book Reviews and Author Interviews, as well as information on writing and more. It still gets 2,000 monthly views.
4. Readers like variety, whether it’s author interviews, book news and reviews, tips on writing or pictures of beautiful libraries
Variety, as they say, is the spice…(you know the rest). I try to vary my blog posts. No one wants the same content every time. Mine, as an author, is on books and fiction writing. Staying within your niche is important, but variety keeps things more interesting, so I mix it up. The second most popular category, after writing tips, is libraries around the world, with Space to Read and Relax: Bookshop Cafés and Bars Around the World… and 30 Amazing Libraries and Bookshelves. So, what can I learn about my readers? They’re writers, aspiring writers, readers and book lovers.
5. Keep it visual. Images capture what you are writing about and grabs people’s attention
See number 3. The visual nature of Pinterest draws people in and so do the visuals on blog posts. One of my recent blog post photos of my TBR book pile ended up in the Durham University Student Newspaper! We’re visual creatures, so creative visuals, as well as written content is important.
6. Blogging draws people to your website
75,000 have come to my site as a result of my blog posts. That’s on top of usual website traffic. This means I get to engage with so many more people, and it’s led to author interviews and book recommendations. It’s a network. I write a lot about short stories, as an author of short stories and flash fiction. This guest post from Cary Bray on The Magic of Short Stories is a popular read.
7. People will read and re-read your writing over the years as you build up your content
Once your content is up, it’s there to stay for as long as your site exists, which gives it longevity. My most read post about the Narrative Arc has been viewed 16,000 times and is on my top 5 list of most read posts, alongside Kurt Vonnegut and the Myth of Talent, Writing Prompts, What we can learn from Beauty and the Beast About Plot, Tension and Obstacles and Hemmingway’s Tip Of The Iceberg: Omit What the Reader Knows.
8. Blogging is a creative outlet other than writing stories, books or poetry
It’s a way of sharing ideas that don’t go into books and journals. For example, this infographic on Quentin Blake’s Rights of the Reader Illustrations, which I shared on World Book Day is too good not to share.
9. It connects you with others
Like this reader response to the above Quentin Blake post:
What a lovely connection!
10. I really enjoy it!
I love writing, and I really like to be collaborative and share information and what I know, especially if it helps others. Whether that might be finding a new book to fall in love with, or discovering a new author, or helping people find beautiful libraries, or giving writing tips. Sharing things that you find, and your ideas, has a ripple effect and sparks creativity in others. I also find new readers for my own work, but this is not the primary reason for writing blog posts. For me, it’s secondary to everything else that I do.
F C MALBY 
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