What I Learned In 2012 About A Book Release, Time Management, and Keeping Your Head (in the words of Kipling).

A very HAPPY NEW YEAR to all of you and every blessing for 2013.

I thought I would kick off the year with a look back at what I have learned through the process of writing, editing, publishing and marketing my book. Thank you to those of you who have downloaded or ordered a copy. I look forward to reading many of your books this year as I am planning to spend more time reading…hurrah! (and writing short stories).

Here is what I have learned through the process of a book release:

Don’t Sweat The Small Things – Yes, this is a cliché and a badly structured phrase but it is true. Don’t worry about the small things – whether or not everybody will like your book (they won’t, no one book inspires all readers), whether it will become a best seller (the chances are slim, it is more important that you gain readers who want to read more of your work), or whether you will be given good reviews (again, not everyone will engage with your voice/style). You can only write to the best of your ability and keep learning the craft of writing.

Stick to a Daily Writing/Work Schedule At All Costs – Your writing may be a passion but it is probably also your job, so you need to treat it as one and stay at your desk, or wherever you are comfortable writing, for a set period of time each day. It may be in your free time if you are studying, after work or early in the morning if you have a full-time job, small children, or other commitments, or all morning or all day if you have the luxury of time on your side. I have sat down at 8.30/9 a.m almost every weekday morning since I began writing in 2007 and I treat my writing with the same commitment that I did teaching a class of 35 children. They are entirely different experiences but it is easy to let writing slip when you have no pay cheque, schedule or boss on your heels. Take your writing time seriously.

Remember That Your Friends And Family Will Still Be There When you Resurface – Writing can be an isolating pursuit, and even more so for those of your who are extroverts. In the final stages of preparing your work it can be difficult to keep up with birthday cards (I just about managed to remember them all, and Christmas!), the phone calls you didn’t quite make, the social life that might have dwindled. Those who care about you will still be there when your head resurfaces and you exhale, ‘I did it!’ It is all right to hide away when the rubber hits the road and you need to stay up late to keep editing and keep working, when you say, ‘no’ to invites and events. You need to prioritise your writing in order to get it finished. A half written book is an unread book. It is really hard work and requires all of the dedication you can muster. Getting through the first draft alone can sap your creative juices but there is so much more required when it comes to editing your work.

Don’t Spread Your Time Across Too Many Platforms – Faced with the plethora of internet options it is easy to feel overwhelmed by them all. You can use a blog, email, twitter, facebook, google +, linkedin, tumblr, stumbleupon, pinterest. Help!! And there are more. The best advice I can give, having tried many of these, is to find the ones which suit your personality and the ones which generate the most engagement and then focus on these. I would recommend two or three.

Value Your Blog Readers – Your blog readers deserve to be  appreciated and valued. They have agreed to let you into their email inbox each time you create a post. This can be invasive and many people are face with far too many emails already. Don’t abuse their trust by posting half-heartedly or by over posting. Most bloggers post between 1-5 times per week, some post each day, but more that that can be a source of irritation. I try to post once or twice a week. Take the time to research, think and plan what you write so that it is valuable. If people have taken the time to comment then be courteous and respond. A lack of response shows a lack of interest and the internet can be very impersonal if people don’t engage.

Engage With Other Writers – I have found twitter and blogs to be a good place to get to know others. It can be a great encouragement when someone asks how you are getting on, promotes your work, or answers questions. It is an unusual profession and  it is difficult to talk to non-writers about what you are doing and why. Writers, as I also found with teachers, are like-minded in many ways, they are deep thinkers and are generally inspiring and intelligent people. Engage, encourage and interact with them.

Write Guest Blog Posts – Long before your book is due to be released it can really help to increase your visibility if you offer to post on blogs which you read and enjoy. Ask a few bloggers politely and professionally if they would be happy to let you write a guest post. Choose a run of days, I chose three, and think about what might be an appropriate post for each individual blog. Elizabeth Craig from Mystery Writing is Murder asked me to post on ‘A Sense of Place’ as she knew that I loved travel. Coincidentally, I wrote my Geography dissertation on this subject some years ago. Chose your topic carefully and you will find that you meet people who comment on your posts and are interested in what you have to say. I will add here that I am really happy to accept guest posts.

Be Kind To Yourself – After a few years of writing solidly on one project you need to come up for air, breathe, take stock and relax before you begin again. I plan to write many more novels but I want to focus, as you know, on short story writing and on reading more of a range of fiction and other short stories. A novel is a wonderful thing but it is hard work and can be exhausting if your time is already squeezed. Enjoy the reviews and the feedback, you have worked hard.

Let me know about your experiences with book releases and what you have learned from them. I look forward to hearing from you.