What I’ve Learned about Social Media & Blogging on Writing for 12 Years with Over 75,000 views

Photo: W.H. Auden’s Summerhouse in Kirchstetten, Austria. F. C. Malby.

75,000 views in 12 years – 6,000 views a year – an average of 500 views a month.

That’s far more than I ever expected, especially as there have been years when I haven’t been able to post as often. But, I consistently show up and that’s the bottom line. So, what have I learned?

1. Social media isn’t dead, and neither are blogs

Despite the rumours swirling around about various different social media platforms dying off, I believe they are here to stay. Even though they morph and change – as some do lose popularity, others will inevitably pop up in their place. Your blog can feed into different social media platforms, but it is also a platform in its own right, and it’s a good one. I wrote a post asking Is Blogging Worth the Time and Effort? I still believe that it is.

2. People will continue to follow you if they feel invested in what you are writing

It’s much to my surprise that people who followed me 12 years ago (is it really that long?) remain engaged with what I post today. So, make it interesting and varied. I love hearing your thoughts and comments, and I’m still connected with many authors who I interviewed when I began blogging. Author interviews are popular. You can read my interviews with authors Matt Haig and S J Watson on their writing process and background, as well as some of the challenges they have faced.

3. Surprisingly, I get most of my traffic from Pinterest

Yes, I expected Pinterest to die off, but it remains ever popular, particularly in sharing content about books and bookshops. I wrote a post on How To Use Pinterest To Improve Your Writing, which talks about how useful it can be to pin ideas to boards for inspiration and to share content. Have a look at my boards, which include a TBR Pile, Book Reviews and Author Interviews, as well as information on writing and more. It still gets 2,000 monthly views.

4. Readers like variety, whether it’s author interviews, book news and reviews, tips on writing or pictures of beautiful libraries

Variety, as they say, is the spice…(you know the rest). I try to vary my blog posts. No one wants the same content every time. Mine, as an author, is on books and fiction writing. Staying within your niche is important, but variety keeps things more interesting, so I mix it up. The second most popular category, after writing tips, is libraries around the world, with Space to Read and Relax: Bookshop Cafés and Bars Around the World… and 30 Amazing Libraries and Bookshelves. So, what can I learn about my readers? They’re writers, aspiring writers, readers and book lovers.

5. Keep it visual. Images capture what you are writing about and grabs people’s attention

See number 3. The visual nature of Pinterest draws people in and so do the visuals on blog posts. One of my recent blog post photos of my TBR book pile ended up in the Durham University Student Newspaper! We’re visual creatures, so creative visuals, as well as written content is important.

6. Blogging draws people to your website

75,000 have come to my site as a result of my blog posts. That’s on top of usual website traffic. This means I get to engage with so many more people, and it’s led to author interviews and book recommendations. It’s a network. I write a lot about short stories, as an author of short stories and flash fiction. This guest post from Cary Bray on The Magic of Short Stories is a popular read.

7. People will read and re-read your writing over the years as you build up your content

Once your content is up, it’s there to stay for as long as your site exists, which gives it longevity. My most read post about the Narrative Arc has been viewed 16,000 times and is on my top 5 list of most read posts, alongside Kurt Vonnegut and the Myth of Talent, Writing Prompts, What we can learn from Beauty and the Beast About Plot, Tension and Obstacles and Hemmingway’s Tip Of The Iceberg: Omit What the Reader Knows.

8. Blogging is a creative outlet other than writing stories, books or poetry

It’s a way of sharing ideas that don’t go into books and journals. For example, this infographic on Quentin Blake’s Rights of the Reader Illustrations, which I shared on World Book Day is too good not to share.

9. It connects you with others

Like this reader response to the above Quentin Blake post:

What a lovely connection!

10. I really enjoy it!

I love writing, and I really like to be collaborative and share information and what I know, especially if it helps others. Whether that might be finding a new book to fall in love with, or discovering a new author, or helping people find beautiful libraries, or giving writing tips. Sharing things that you find, and your ideas, has a ripple effect and sparks creativity in others. I also find new readers for my own work, but this is not the primary reason for writing blog posts. For me, it’s secondary to everything else that I do.

Sharing things that you find, and your ideas, has a ripple effect and sparks creativity in others.

Everybody’s Reviewing – Feature

Thank you to Everybody’s Reviewing, Creative Writing, Leicester, for this feature of my second collection of short stories, A Place of Unfinished Sentences.

Monday 9 September 2024

F. C. Malby, “A Place of Unfinished Sentences”

F. C. Malby writes novels, short stories, and poetry. She has travelled widely, teaching English in the Czech Republic, the Philippines and London. She is a qualified teacher and a photographer, and is currently studying for a Masters in Theology. Her debut novel, Take Me to the Castle, set in early 1990s Czech Republic, won The People’s Book Awards. Her second novel, Dead Drop, set in Vienna, is a lyrical, daring thriller about the undercover world of art crime. Her debut short story collection, My Brother Was a Kangaroo, includes award-winning stories published in literary magazines and journals worldwide. Malby’s poetry has appeared in journals, magazines and podcasts, and her second collection of short stories, A Place of Unfinished Sentences, includes stories that have been published in anthologies with Reflex Press and Pens of the Earth, and placed in competitions. She is a contributor to four print anthologies (the forth is forthcoming with Pens of the Earth in Oct 2024). She is also a contributor to anthologies published by Reflex Press, Unthank Book and Litro. Her short fiction won the Litro Magazine Environmental Disaster Fiction Competition, and was nominated for Publication of the Year in the Spillwords Press Awards. Her stories have been widely published both online and in print. Her website is here

About A Place of Unfinished Sentences, by F. C. Malby

This second collection concerns the sentences we leave unfinished, questions surrounding sudden loss, a decision on a train. It covers themes of relationships and memory, exploring what happens when memory fails. It looks at beginnings and endings, weaving through themes of generations, family, uncertainty, and what happens when experiences change us.

From A Place of Unfinished Sentences

The woman sitting opposite me looks like the guy I used to date. Her face is angular, her eyes fixed to the page of a book I cannot see. I wonder why she reminds me of him. The door clunks back into the frame of the train’s carriage. A thud as it stops makes me jump, and a man with a trolley walks through and scans the seats.

“Tea? Coffee?” he asks, glancing at the ex-boyfriend lookalike.

“Neither,” she says, her eyes remaining fixed on the pages in her hands. 

He looks at me. “Coffee, black, no sugar,” I say, without waiting to be asked. He lowers his shoulders, exhaling slowly as he pours me a cup from a large metal coffee pot. Steam rises from the spout, the scent of it licking at my nostrils. Saliva fills my mouth in anticipation.  

“Snacks,” he says, almost as a statement. I can hear my Grandmother telling me that it’s rude not to form full sentences. Nobody is in a full sentence mood this morning. The trains have been delayed by three hours because of a ‘body on the line’ and the weather is damp and oppressive. Normally, the announcement is ‘leaves on the line.’ This morning it’s a body. An elderly lady told me it was a young man. Such a waste of a life, she had said with a tone of disgust, eyebrows raised, as though taking your own life was comparable to a child throwing away a gift they no longer wanted. I had started to explain that you don’t know what’s going on in someone else’s life, but she walked away mid-sentence. 

London was a place of rush, a place of interchange, a place of unfinished sentences. The young boy’s life might have been an unfinished sentence: a friend in a rush, too busy to hear that he had felt low for months; an interchange of parents going to and from work, passing like ships in the night; a sentence about feeling hopeless, left unfinished. 

Read the full feature at Creative Writing, Leicester.

Wild Seas, Wilder Cities

21ST OCTOBER ’24

More publication news!! I’m thrilled to be a contributor to WILD SEAS, WILDER CITIES from Pens of the Earth. Wild Seas, Wilder Cities is a “wild-seeded” collection of short stories, poems, memoirs, environmental articles and illustrations from 54 unique contributors, all concerned with showing the positive side of our relationship with the earth.

Dive into the depths of Wild Seas, Wilder Cities and let your imagination be fired by the many wonderful projects already making a difference to our world, by stories of hope, celebrations of nature, inspirational people (both real and fictional) and by the local action that every one of us can undertake. A few small differences in your life will ensure you are part of the ever-growing global community dedicated to protecting our precious planet. Let us inspire you!

All profits from this book go to the Solent Seagrass Restoration Project. Seagrasses do as much to keep the planet cool as rainforests, so raise your spirits and help us plant the seeds of change.

Reviews

“Wild Seas, Wilder Cities is a delightfully encouraging collection of writings on the ways we can help make the world wilder again, how we can change the narrative on climate change. Vibrant and alive, these are wonderful tales told of renaturing – of striving to support life in all its glorious forms on the earth, of restoring hope for the future.” Dr James Canton, Director of Wild Writing, University of Essex

“Bursting with inspiring and hopeful visions.” Carys Bray

“A lyrical force for change.” Nicola Chester

“Carrying messages of determination, love for nature, positive actions and the power of community.” Sarah Jane Butler, author of Starling

“Full of love, enlightenment, practicality and poetry.” Toby Litt, author of Patience

Solent Seagrass Restoration Project: https://www.hiwwt.org.uk/seagrass-restoration

Pens of the Earth book page: https://pensoftheearth.co.uk/the-book/

Launching on Monday 21st October, 6:30 – 8:30, at Portsmouth Guildhall: https://www.portsmouthguildhall.org.uk/whats-on/event/pens-of-the-earth-book-launch/

PUBLICATION DAY

The day has arrived. It’s the release of my long-awaited second collection of short stories. Lots of you have asked when they will be available to buy and the wait is over. I’m thrilled to announce the release of a new collection of stories, many of which have been placed in competitions and published in international literary journals. Two of the stories can be found in anthologies – You Fold Yourself into Tiny Spaces was Longlisted in the Reflex Press Quarterly International Flash Fiction Competition and published in In Defence of Pseudoscience: Reflex Fiction Volume Five. Prolific was published in Pens of the Earth and is forthcoming in a Pens of the Earth Anthology in October 2024. Some of my favourite stories are new to this collection.

“Intense, beautifully realised and ice-sharp”

ABOUT THE COLLECTION:

The sentences we leave unfinished, questions surrounding sudden loss, a decision on a train. This second collection covers themes of relationships and memory, exploring what happens when memory fails. It looks at beginnings and endings, weaving through themes of generations, family, uncertainty, and what happens when experiences change us.

“F C Malby’s stories capture characters teetering on the edge of precipices in their lives, sometimes literal, sometimes metaphorical, as they decide whether or not to take a leap of faith into the unknown. These intense, beautifully realised and ice-sharp stories momentarily suspend us over an Everestian abyss.” Jonathan P Taylor, author and Senior Lecturer in Creative Writing, University of Leicester

“In this impressive collection of 65 short and very short stories, F C Malby gives us sharply honed glimpses into the profundity of the ordinary and the impact of the extraordinary. Malby’s characters deal with choices and their consequences, with themes of life passages, nature and the sea. Her prose is strong with much implied and left to the interpretation of the reader. Highly recommend.” Barbara Byar, novelist, short story author and Fiction Editor, Variant Literature

You can purchase my second collection of short stories, A Place of Unfinished Sentences, in paperback and as an eBook https://www.amazon.co.uk/dp/B0DFW6BPMW

The joy of bookshops and finding signed author copies

I spent some time in Waterstones at the weekend. It’s a place I’ve always loved – the scent of books, the anticipation of finding new titles, the peace, the labyrinth of bookshelves. There are so many wonderful bookshops, both large and small, to peruse the shelves and find new books. These two new titles were a lovely surprise.

The scent of books, the anticipation of finding new titles, the peace, the labyrinth of bookshelves.

I love Kevin Barry’s work, but hadn’t heard about this new title, The Heart in Winter, released on 6 June and set in 1891 Montana. Butte is a city rich in copper mines and immigrant Irish workers. The story centres around Tom Rourke, a young poet and ballad maker. As he feels his life is heading nowhere, and struggling with alcohol, Polly Gillespie arrives in town as the new bride of the devout mine captain, Long Anthony Harrington. Tom and Polly steal a horse and head out west through the badlands of Montana and Idaho. This is described as a ‘ballad of a novel’ and ‘a glorious haunted yarn.’

A ‘ballad of a novel’ and ‘a glorious haunted yarn.’

Josie Ferguson’s The Silence In Between, released on 20 June and shortlisted for the Waterstone’s Debut Fiction Prize, is a historical debut novel about a family separated by the Berlin Wall. It piqued my interest because my debut novel, Take Me to the Castle, also centres around the political changes in Eastern Europe through the 1990s. Lisette is in hospital with her baby boy. The doctors tell her to go home and get some rest, that he’ll be fine. When she wakes up and a wall has divided the city in two and her child is on the other side. Lisette is trapped in the east, while her newborn baby is unreachable in the west. With the streets in chaos and armed guards ordered to shoot anyone who tries to cross, her situation is desperate. I can’t wait to begin reading this.

When she wakes up and a wall has divided the city in two and her child is on the other side.

Another thing I love about bookshops is the sometimes quirky and lovingly-written notes from the booksellers themselves. This one, caught my eye as I entered and drew me to the first bookshelf. Lost In A Good Book, No agenda – just treat yourself and escape reality with these wonderful stories. You’re worth it (and they need you). The last part reads like a L’Oreal add and is tough-in-cheek. I love these personal touches.

Lost In A Good Book, No agenda – just treat yourself and escape reality with these wonderful stories. You’re worth it (and they need you).

And then there’s this…Straight from the Tortured Poets Department…. Perfectly written and positioned below these two great classics by Dylan Thomas and William Wordsworth!

Straight from the Tortured Poets Department

Which signs have you seen in bookshops recently, and what do you love about bookshops? Have you seen my recent blog post about two wonderful bookshops in Italy? Don’t miss these.