What I’ve Learned about Social Media & Blogging on Writing for 12 Years with Over 75,000 views

Photo: W.H. Auden’s Summerhouse in Kirchstetten, Austria. F. C. Malby.

75,000 views in 12 years – 6,000 views a year – an average of 500 views a month.

That’s far more than I ever expected, especially as there have been years when I haven’t been able to post as often. But, I consistently show up and that’s the bottom line. So, what have I learned?

1. Social media isn’t dead, and neither are blogs

Despite the rumours swirling around about various different social media platforms dying off, I believe they are here to stay. Even though they morph and change – as some do lose popularity, others will inevitably pop up in their place. Your blog can feed into different social media platforms, but it is also a platform in its own right, and it’s a good one. I wrote a post asking Is Blogging Worth the Time and Effort? I still believe that it is.

2. People will continue to follow you if they feel invested in what you are writing

It’s much to my surprise that people who followed me 12 years ago (is it really that long?) remain engaged with what I post today. So, make it interesting and varied. I love hearing your thoughts and comments, and I’m still connected with many authors who I interviewed when I began blogging. Author interviews are popular. You can read my interviews with authors Matt Haig and S J Watson on their writing process and background, as well as some of the challenges they have faced.

3. Surprisingly, I get most of my traffic from Pinterest

Yes, I expected Pinterest to die off, but it remains ever popular, particularly in sharing content about books and bookshops. I wrote a post on How To Use Pinterest To Improve Your Writing, which talks about how useful it can be to pin ideas to boards for inspiration and to share content. Have a look at my boards, which include a TBR Pile, Book Reviews and Author Interviews, as well as information on writing and more. It still gets 2,000 monthly views.

4. Readers like variety, whether it’s author interviews, book news and reviews, tips on writing or pictures of beautiful libraries

Variety, as they say, is the spice…(you know the rest). I try to vary my blog posts. No one wants the same content every time. Mine, as an author, is on books and fiction writing. Staying within your niche is important, but variety keeps things more interesting, so I mix it up. The second most popular category, after writing tips, is libraries around the world, with Space to Read and Relax: Bookshop Cafés and Bars Around the World… and 30 Amazing Libraries and Bookshelves. So, what can I learn about my readers? They’re writers, aspiring writers, readers and book lovers.

5. Keep it visual. Images capture what you are writing about and grabs people’s attention

See number 3. The visual nature of Pinterest draws people in and so do the visuals on blog posts. One of my recent blog post photos of my TBR book pile ended up in the Durham University Student Newspaper! We’re visual creatures, so creative visuals, as well as written content is important.

6. Blogging draws people to your website

75,000 have come to my site as a result of my blog posts. That’s on top of usual website traffic. This means I get to engage with so many more people, and it’s led to author interviews and book recommendations. It’s a network. I write a lot about short stories, as an author of short stories and flash fiction. This guest post from Cary Bray on The Magic of Short Stories is a popular read.

7. People will read and re-read your writing over the years as you build up your content

Once your content is up, it’s there to stay for as long as your site exists, which gives it longevity. My most read post about the Narrative Arc has been viewed 16,000 times and is on my top 5 list of most read posts, alongside Kurt Vonnegut and the Myth of Talent, Writing Prompts, What we can learn from Beauty and the Beast About Plot, Tension and Obstacles and Hemmingway’s Tip Of The Iceberg: Omit What the Reader Knows.

8. Blogging is a creative outlet other than writing stories, books or poetry

It’s a way of sharing ideas that don’t go into books and journals. For example, this infographic on Quentin Blake’s Rights of the Reader Illustrations, which I shared on World Book Day is too good not to share.

9. It connects you with others

Like this reader response to the above Quentin Blake post:

What a lovely connection!

10. I really enjoy it!

I love writing, and I really like to be collaborative and share information and what I know, especially if it helps others. Whether that might be finding a new book to fall in love with, or discovering a new author, or helping people find beautiful libraries, or giving writing tips. Sharing things that you find, and your ideas, has a ripple effect and sparks creativity in others. I also find new readers for my own work, but this is not the primary reason for writing blog posts. For me, it’s secondary to everything else that I do.

Sharing things that you find, and your ideas, has a ripple effect and sparks creativity in others.

Everybody’s Reviewing – Feature

Thank you to Everybody’s Reviewing, Creative Writing, Leicester, for this feature of my second collection of short stories, A Place of Unfinished Sentences.

Monday 9 September 2024

F. C. Malby, “A Place of Unfinished Sentences”

F. C. Malby writes novels, short stories, and poetry. She has travelled widely, teaching English in the Czech Republic, the Philippines and London. She is a qualified teacher and a photographer, and is currently studying for a Masters in Theology. Her debut novel, Take Me to the Castle, set in early 1990s Czech Republic, won The People’s Book Awards. Her second novel, Dead Drop, set in Vienna, is a lyrical, daring thriller about the undercover world of art crime. Her debut short story collection, My Brother Was a Kangaroo, includes award-winning stories published in literary magazines and journals worldwide. Malby’s poetry has appeared in journals, magazines and podcasts, and her second collection of short stories, A Place of Unfinished Sentences, includes stories that have been published in anthologies with Reflex Press and Pens of the Earth, and placed in competitions. She is a contributor to four print anthologies (the forth is forthcoming with Pens of the Earth in Oct 2024). She is also a contributor to anthologies published by Reflex Press, Unthank Book and Litro. Her short fiction won the Litro Magazine Environmental Disaster Fiction Competition, and was nominated for Publication of the Year in the Spillwords Press Awards. Her stories have been widely published both online and in print. Her website is here

About A Place of Unfinished Sentences, by F. C. Malby

This second collection concerns the sentences we leave unfinished, questions surrounding sudden loss, a decision on a train. It covers themes of relationships and memory, exploring what happens when memory fails. It looks at beginnings and endings, weaving through themes of generations, family, uncertainty, and what happens when experiences change us.

From A Place of Unfinished Sentences

The woman sitting opposite me looks like the guy I used to date. Her face is angular, her eyes fixed to the page of a book I cannot see. I wonder why she reminds me of him. The door clunks back into the frame of the train’s carriage. A thud as it stops makes me jump, and a man with a trolley walks through and scans the seats.

“Tea? Coffee?” he asks, glancing at the ex-boyfriend lookalike.

“Neither,” she says, her eyes remaining fixed on the pages in her hands. 

He looks at me. “Coffee, black, no sugar,” I say, without waiting to be asked. He lowers his shoulders, exhaling slowly as he pours me a cup from a large metal coffee pot. Steam rises from the spout, the scent of it licking at my nostrils. Saliva fills my mouth in anticipation.  

“Snacks,” he says, almost as a statement. I can hear my Grandmother telling me that it’s rude not to form full sentences. Nobody is in a full sentence mood this morning. The trains have been delayed by three hours because of a ‘body on the line’ and the weather is damp and oppressive. Normally, the announcement is ‘leaves on the line.’ This morning it’s a body. An elderly lady told me it was a young man. Such a waste of a life, she had said with a tone of disgust, eyebrows raised, as though taking your own life was comparable to a child throwing away a gift they no longer wanted. I had started to explain that you don’t know what’s going on in someone else’s life, but she walked away mid-sentence. 

London was a place of rush, a place of interchange, a place of unfinished sentences. The young boy’s life might have been an unfinished sentence: a friend in a rush, too busy to hear that he had felt low for months; an interchange of parents going to and from work, passing like ships in the night; a sentence about feeling hopeless, left unfinished. 

Read the full feature at Creative Writing, Leicester.

The joy of bookshops and finding signed author copies

I spent some time in Waterstones at the weekend. It’s a place I’ve always loved – the scent of books, the anticipation of finding new titles, the peace, the labyrinth of bookshelves. There are so many wonderful bookshops, both large and small, to peruse the shelves and find new books. These two new titles were a lovely surprise.

The scent of books, the anticipation of finding new titles, the peace, the labyrinth of bookshelves.

I love Kevin Barry’s work, but hadn’t heard about this new title, The Heart in Winter, released on 6 June and set in 1891 Montana. Butte is a city rich in copper mines and immigrant Irish workers. The story centres around Tom Rourke, a young poet and ballad maker. As he feels his life is heading nowhere, and struggling with alcohol, Polly Gillespie arrives in town as the new bride of the devout mine captain, Long Anthony Harrington. Tom and Polly steal a horse and head out west through the badlands of Montana and Idaho. This is described as a ‘ballad of a novel’ and ‘a glorious haunted yarn.’

A ‘ballad of a novel’ and ‘a glorious haunted yarn.’

Josie Ferguson’s The Silence In Between, released on 20 June and shortlisted for the Waterstone’s Debut Fiction Prize, is a historical debut novel about a family separated by the Berlin Wall. It piqued my interest because my debut novel, Take Me to the Castle, also centres around the political changes in Eastern Europe through the 1990s. Lisette is in hospital with her baby boy. The doctors tell her to go home and get some rest, that he’ll be fine. When she wakes up and a wall has divided the city in two and her child is on the other side. Lisette is trapped in the east, while her newborn baby is unreachable in the west. With the streets in chaos and armed guards ordered to shoot anyone who tries to cross, her situation is desperate. I can’t wait to begin reading this.

When she wakes up and a wall has divided the city in two and her child is on the other side.

Another thing I love about bookshops is the sometimes quirky and lovingly-written notes from the booksellers themselves. This one, caught my eye as I entered and drew me to the first bookshelf. Lost In A Good Book, No agenda – just treat yourself and escape reality with these wonderful stories. You’re worth it (and they need you). The last part reads like a L’Oreal add and is tough-in-cheek. I love these personal touches.

Lost In A Good Book, No agenda – just treat yourself and escape reality with these wonderful stories. You’re worth it (and they need you).

And then there’s this…Straight from the Tortured Poets Department…. Perfectly written and positioned below these two great classics by Dylan Thomas and William Wordsworth!

Straight from the Tortured Poets Department

Which signs have you seen in bookshops recently, and what do you love about bookshops? Have you seen my recent blog post about two wonderful bookshops in Italy? Don’t miss these.

Two European Bookshops You Need to Know About

There are two fabulous bookshops in Europe that you might not know about. Both are in Italy, one is in Rome and one is in Florence.

GUINTI ODEON, FLORENCE

The first bookshop is the Giunti Odeon. Yes, you read that right. It’s a cinema with a built-in bookshop. What an amazing combination of culture from the world of books and film! The Giunti Odeon, or GO remains a cinema, showing films in Italian and English, but it also has a bookshop which is open 7 days week until the end of the film each night. The bookshop contains over 25,000 books, which fill the whole of the ground floor, including the foyer.

The cinema opened in 1922 in Palazzo dello Strozzino. It is one of the most stunning Renaissance palazzos in Florence with an Art Déco interior and sculptures by Antonio Maraini and tapestries by Matilde Festa Piacentini. Cinema Teatro Savoia, as it was known, hosted world-class film premieres, theatre performances and musicals. It was reopened after WWII and renamed Cinema-Teatro Odeon and has hosted Louis Armstrong and Kate Winslet.

In 2023, the Odeon partnered with publishing house Giunti Editore. It was then renovated and reopened in November 2023. The stalls have been redesigned, with the original detail remaining intact, as required by the city’s fine arts department – fountains, tapestries, ornate columns, terrazzo floors, glass dome, gilded lettering and heavy golden drapes. No less than 200 armchairs have been placed in the mezzanine gallery, where cinema goers remain undistracted by the bookshop below.

OPEN DOOR BOOKSHOP, ROME

The second gem of a bookshop is in Rome. The Open Door Bookshop sells second-hand books, and has been in Trastevere for more than forty years. Its name is both a wolcome to book lovers and a reflection of an open mind and a curiosity for learning. The bookshop sells “the unusual and even the bizarre.” Finding a book is a “treasure hunt among old, antiquarian and even new books”.

The contents of the bookshop vary on any given day and if you are looking for a specific book, they will try to find a copy! They also take second-hand books that people want to pass on. There is a good selection of books ranging from contemporary and genre to classics and Italian, French and Spanish. The cluttered nature of the bookshelves and the scent of second-hand books are enticing. It’s a literary Aladdin’s cave!

Photo credits: The Florentine, Open Door Bookshop, Amber Paulen.

Two forthcoming Book Releases in 2024

I have some exciting news! There are two new books being released this year, both include my short stories. As an author, it’s such an amazing feeling when your work is about to be released into the hands of readers around the world. I love hearing reader feedback and discovering what resonates with individuals.

Since the release of my first novel in 2012, I have had a second novel published, a short story anthology (soon-to-be two) and work published in three anthologies (soon-to-be four) I have also had many stories and poems published in literary journals worldwide and some competition winners. I was asked to read for a writing competition for a journal and have given readings and led writing workshops. It never gets odd. I still love writing and engaging with readers.

The first book is my second collection of short stories, A Place of Unfinished Sentences.

The sentences we leave unfinished, questions surrounding sudden loss, a decision on a train. This second collection covers themes of relationships and memory, exploring what happens when memory fails. It looks at beginnings and endings, weaving through themes of generations, family, uncertainty, and what happens when experiences change us.

“F C Malby’s stories capture characters teetering on the edge of precipices in their lives, sometimes literal, sometimes metaphorical, as they decide whether or not to take a leap of faith into the unknown. These intense, beautifully realised and ice-sharp stories momentarily suspend us over an Everestian abyss.” Jonathan P Taylor, author and Senior Lecturer in Creative Writing, University of Leicester

The second book that I want to share with you will be published by Pens of the Earth, who are launching a collection of stories, poems and environmental articles on 21st October 2024. My short story, Prolific, will be in with many others with all profits from book sales going to the Solent Seagrass Restoration Project.